The Top Ten Lessons Steve Jobs Taught Us

Eric Jackson, Contributor Forbes

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He’s irreplaceable. We’ll never see anyone else like him. Edison, Einstein, Henry Ford… he has left an indelible mark on our society in the last 35 years and for many more to come.

Yet, despite his greatness, he also taught us that he’s just a man. He got up every day, like you and me. He kissed his family goodbye and he threw his heart and soul into his work – his passion — just like we can.

Here are the Top Ten Lessons Steve Jobs taught us:

1. The most enduring innovations marry art and science – Steve has always pointed out that the biggest difference between Apple and all the other computer (and post-PC) companies through history is that Apple always tried to marry art and science. Jobs pointed out the original team working on the Mac had backgrounds in anthropology, art, history, and poetry. That’s always been important in making Apple’s products stand out. It’s the difference between the iPad and every other tablet computer that came before it or since. It is the look and feel of a product. It is its soul. But it is such a difficult thing for computer scientists or engineers to see that importance, so any company must have a leader that sees that importance.

2. To create the future, you can’t do it through focus groups – There is a school of thought in management theory that — if you’re in the consumer-facing space building products and services — you’ve got to listen to your customer. Steve Jobs was one of the first businessmen to say that was a waste of time. The customers today don’t always know what they want, especially if it’s something they’ve never seen, heard, or touched before. When it became clear that Apple would come out with a tablet, many were skeptical. When people heard the name (iPad), it was a joke in the Twitter-sphere for a day. But when people held one, and used it, it became a ‘must have.’ They didn’t know how they’d previously lived without one. It became the fastest growing Apple product in its history. Jobs (and the Apple team) trusted himself more than others. Picasso and great artists have done that for centuries. Jobs was the first in business.

3. Never fear failure – Jobs was fired by the successor he picked. It was one of the most public embarrassments of the last 30 years in business. Yet, he didn’t become a venture capitalist never to be heard from again. He didn’t start a production company and do a lot of lunches. He picked himself up and got back to work following his passion. Eight years ago, he was diagnosed with pancreatic cancer and told he only had a few weeks to live. As Samuel Johnson said, there’s nothing like your impending death to focus the mind. From Jobs’ 2005 Stanford commencement speech:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
4. You can’t connect the dots forward – only backward – This is another gem from the 2005 Stanford speech. The idea behind the concept is that, as much as we try to plan our lives ahead in advance, there’s always something that’s completely unpredictable about life. What seems like bitter anguish and defeat in the moment — getting dumped by a girlfriend, not getting that job at McKinsey, “wasting” 4 years of your life on a start-up that didn’t pan out as you wanted — can turn out to sow the seeds of your unimaginable success years from now. You can’t be too attached to how you think your life is supposed to work out and instead trust that all the dots will be connected in the future. This is all part of the plan.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

5. Listen to that voice in the back of your head that tells you if you’re on the right track or not – Most of us don’t hear a voice inside our heads. We’ve simply decided that we’re going to work in finance or be a doctor because that’s what our parents told us we should do or because we wanted to make a lot of money. When we consciously or unconsciously make that decision, we snuff out that little voice in our head. From then on, most of us put it on automatic pilot. We mail it in. You have met these people. They’re nice people. But they’re not changing the world. Jobs has always been a restless soul. A man in a hurry. A man with a plan. His plan isn’t for everyone. It was his plan. He wanted to build computers. Some people have a voice that tells them to fight for democracy. Some have one that tells them to become an expert in miniature spoons. When Jobs first saw an example of a Graphical User Interface — a GUI — he knew this was the future of computing and that he had to create it. That became the Macintosh. Whatever your voice is telling you, you would be smart to listen to it. Even if it tells you to quit your job, or move to China, or leave your partner.

6. Expect a lot from yourself and others – We have heard stories of Steve Jobs yelling or dressing down staff. He’s a control freak, we’ve heard – a perfectionist. The bottom line is that he is in touch with his passion and that little voice in the back of his head. He gives a damn. He wants the best from himself and everyone who works for him. If they don’t give a damn, he doesn’t want them around. And yet — he keeps attracting amazing talent around him. Why? Because talent gives a damn too. There’s a saying: if you’re a “B” player, you’ll hire “C” players below you because you don’t want them to look smarter than you. If you’re an “A” player, you’ll hire “A+” players below you, because you want the best result.

7. Don’t care about being right. Care about succeeding – Jobs used this line in an interview after he was fired by Apple. If you have to steal others’ great ideas to make yours better, do it. You can’t be married to your vision of how a product is going to work out, such that you forget about current reality. When the Apple III came out, it was hot and warped its motherboard even though Jobs had insisted it would be quiet and sleek. If Jobs had stuck with Lisa, Apple would have never developed the Mac.

8. Find the most talented people to surround yourself with – There is a misconception that Apple is Steve Jobs. Everyone else in the company is a faceless minion working to please the all-seeing and all-knowing Jobs. In reality, Jobs has surrounded himself with talent: Phil Schiller, Jony Ive, Peter Oppenheimer, Tim Cook, the former head of stores Ron Johnson. These are all super-talented people who don’t get the credit they deserve. The fact that Apple’s stock price has been so strong since Jobs left as CEO is a credit to the strength of the team. Jobs has hired bad managerial talent before. John Sculley ended up firing Jobs and — according to Jobs — almost killing the company. Give credit to Jobs for learning from this mistake and realizing that he can’t do anything without great talent around him.

9. Stay hungry, stay foolish - Again from the end of Jobs’ memorable Stanford speech:

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960′s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

10. Anything is possible through hard work, determination, and a sense of vision – Although he’s the greatest CEO ever and the father of the modern computer, at the end of the day, Steve Jobs is just a guy. He’s a husband, a father, a friend — like you and me. We can be just as special as he is — if we learn his lessons and start applying them in our lives. When Jobs returned to Apple in the 1990s, it was was weeks away from bankruptcy. It’s now the biggest company in the world. Anything’s possible in life if you continue to follow the simple lessons laid out above.

May you change the world.

Character

“Character cannot be developed in ease and quiet. Only through experiences of trial and suffering can the soul be strengthened, vision cleared, ambition inspired and success achieved.” Keller


Character = "The ability to carry out the decision after the emotion of making it has passed"

What is happiness: reach for goals, work hard BUT happiness is in the moments and in acceptance!

Focus on moments, more than goals, plans or dreams and Accept what you find.


We can take these two elements even deeper. Together, they represent two very powerful principles of the universe that I would translate as:
** Live in the present (Be Here Now) and
** Learn to accept and cooperate with what is.
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from an article in the huffington post by Russell Bishop:

In my work on the difference between symbols vs. experience, I have found that many people seem to suffer from the illusion that happiness, satisfaction or fulfillment (experience) are a result of accomplishing some goal or, more to the point, of acquiring something in the material world (symbol).

I can certainly understand and have experienced the illusionary pull of a better future if only I could (fill in the blank). However, my experience suggests that all kinds of us, men and women alike, have made the choice to either defer happiness today for the prospects of an even happier future if only I could (fill in the blank) or have equated happiness with achieving or acquiring something in the physical world. It's kind of the old bumper sticker mentality of "He wins who acquires the most toys."

My theory as that over the past 40 years, as American society exited the "Father Knows Best" or "Leave It To Beaver" mentality of the 50's and 60's, we seem to have increasingly equated success and fulfillment with jobs, career advancement, position title, bank accounts, and other symbols of success. If you were one of those statistical women who took on job, career or economic goals as your "symbols" of success, you just might have wound up sacrificing what mattered most in hopes of greener pastures at the other end of job, career or economic goals.

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We Are All Meant to shine

Quote from Nelson Mandella:

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world.

There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine as children do. It's not just in some of us; it is in everyone. And as we let our own lights shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others. "

Happiness and worry over choices...

TURGID TRUTH

"The great source of both the miseries and disorders of human life, seem to arise from over-rating the difference between one permanent situation and another...Some of those situations may, no doubt, deserve to be preferred to others but none of them can deserve to be pursued with that passionate ardour which drives us to violate the rules either of prudence or of justice, or to corrupt the future tranquility of our minds, either by shame from the remembrance of our own folly or by the remorse from the horror of our own injustice"

Adam Smith, "The Theory of Moral Sentiments 1759"


in layman's terms: "Yes some thing are better than others, we should have preferences that lead us into one future over the other, but when those preferences drive us too hard and too fast because we have overrated the differences between these two futures, we put ourselves at risk.

When our ambition is bounded it leads us to work joyfully, when our ambition is unbounded it lead us to lie, to cheat, to steal, to hurt others and to sacrafice things of real value.

When our fears are bounded we're prudent, we're cautions and we're thoughtful, when our fears are unbounded we're and overblown we're reckless and we're cowardly.

Our longings and our worries are both to some degree overblown because we have within us the capacity to manufacture the very commodity we are constantly chasing we chose Experiences."

-Dan Gilbert

Summary of the cause of the current economic crash

The core of the issue started with the government's desire to broaden the home ownership in this country. The belief was that certain minorities were at an unfair advantage and the playing field needed to be leveled.

This was done at multiple levels by both parties. The Fed also fed into this housing bubble by keeping interest rates too low, too long.

The banking industry really didn't like these new loans and found ways to get rid of them, they sold them in whole or in part and also looked to insure them. As the housing bubble continued, greed no doubt took over. There was money to be made. Entire companies were made and prospered selling essentially junk paper all of it was 'backed' by the government.

They banks were greedy and the banks were stupid but they didn't break any rules, no amount of oversight (which there was and is still plenty) would have affected things because the government goal of increasing home ownership was being met.

The basic rule of banking is to have a certain amount of assets backing what you are lending, those rules have been lessened (by the government) but we still within reasonable limits, if and ONLY if you assumed those assets were stable like cash. The fact that much of the asset base was based on home values which were at the top of a huge bubble was a system destined to crash and crash hard.

Words of warning did start going out in 2005 and 2006, the Bush administation itself tried to enact more regulation and oversight as it started to see (better late than never) the problems brewing. They were shut down, because of the false belief that were just trying to keep the poor folk from owning homes.

The administration should have yelled louder, Congress should have listened in the first place, big banks should have been so stupid and greedy and individuals should have been more cautious and not gotten into something they couldn't afford.

When the entire system breaks down, it is impossible to lay the blame on one thing, one man or one party. This was a problem in the making for over 20 years.

Quote from Nobel Prize -- There is no matter as such.... we are all part of a bigger conscious

As a man who has devoted his whole life to the most clear headed science, to the study of matter, I can tell you as a result of my research about atoms this much: There is no matter as such. All matter originates and exists only by virtue of a force which brings the particle of an atom to vibration and holds this most minute solar system of the atom together. We must assume behind this force the existence of a conscious and intelligent mind. This mind is the matrix of all matter. ---"QUOTE BY MAX PLANCK"---